Test designs from wireframe to release.

Use AI personas to validate early concepts, then move into real participant testing without rebuilding your workflow.

Designed for research workflows and participant data.

Study insights
CustomTester insights dashboard showing study results and completion metrics

AI persona testing

Validate concepts with personas modeled on your customers.

Real participant sessions

Run the same studies with actual users when designs mature.

Study history in one workspace

Every study, result, and iteration stays in one place.

Built for UX designers and PMs

Usability tests, card sorts, and surveys without a research ops team.

Features

Results dashboard
Study results dashboard with completion metrics and findings

Present Data, Not Opinions

Design conversations often become debates based on personal preference.

Custom Tester gives you measurable results throughout your design process, helping teams make decisions based on evidence instead of assumptions. Whether you're reviewing an early concept or preparing for launch, you'll have quantifiable insights to support every design decision.

AI personas
Workspace intelligence page listing AI personas

AI Personas Built Around Your Customers

Create intelligent personas in minutes using information about your real customers.

Each persona simulates realistic behaviors, goals, motivations, and workflows so you can evaluate designs before involving actual users. The result is faster iteration with feedback that's grounded in realistic customer expectations.

Study builder
Study builder showing test blocks in a project workflow

Test Every Iteration

Don't wait until your design is polished before gathering feedback.

Upload new versions as often as you like and continuously validate improvements. Every iteration builds confidence while reducing costly changes later in development.

Participant sessions
Participant sessions list for a live study

Seamlessly Transition to Real Users

AI testing isn't the finish line, it's the starting point.

When your design is ready, Custom Tester lets you invite real participants from your customer base to complete the same testing flows you've already refined with AI personas.

No rebuilding. No duplicated work. Just better validation.

Testing history
Testing history showing completed studies across a workspace

Complete Testing History

Track every design decision from the first concept to production.

Because AI and customer testing happen within the same platform, you build a continuous record of insights, metrics, and improvements throughout the entire project lifecycle.

Show stakeholders not only what changed, but why.

How it works

AI persona list in workspace intelligence

Build Your Customer Personas

Answer a few simple questions about your users.

Custom Tester creates AI personas based on your customer profiles, giving you a realistic starting point for evaluating new ideas before involving actual customers.

Study builder with uploaded design screens

Upload Your Design

Import wireframes, mockups, or prototypes.

Your AI personas interact with your design, identify friction points, evaluate usability, and provide measurable feedback that helps guide design decisions.

Results dashboard tracking improvements across iterations

Iterate with Confidence

Design. Test. Improve. Repeat.

Run unlimited rounds of testing throughout your project without scheduling interviews or asking customers to review unfinished work.

Catch usability issues early when they're fastest and least expensive to fix.

Participant sessions for a customer study

Validate with Real Customers

When your design is ready, switch seamlessly to customer testing.

Invite real participants, run the same testing workflows, and compare AI predictions with actual customer behavior, all from one platform.

Testing history spanning a product's evolution

Measure Success

Every test contributes to a complete history of your product's evolution.

Track usability scores, completion rates, friction points, sentiment, and customer feedback from the earliest concept through final release.

Walk into every design review with evidence, not opinions.

Pricing plans

Personal

Starter

Monthly: Free

Annual: Free

3-Year: Free

1 researcher seat

Start a Free Trial

Advanced

Monthly: $79/mo

Annual: $69/mo billed annually

3-Year: $59/mo billed every 3 years

1 researcher seat

Start a Free Trial

Enterprise

Business

Monthly: $299/mo

Annual: $259/mo billed annually

3-Year: $229/mo billed every 3 years

7 researcher seats

Extra seats: $40/mo monthly · $34/mo annual · $28/mo 3-year

Start a Free Trial

Advanced Team

Monthly: $699/mo

Annual: $599/mo billed annually

3-Year: $499/mo billed every 3 years

15 researcher seats

Extra seats: $60/mo monthly · $50/mo annual · $42/mo 3-year

Start a Free Trial